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The Process

The Exact Process We Use to Rank HVAC Companies on Google Maps

Here is every step we take from your first conversation to your monthly report showing real call numbers.

01
The Free Audit
Day 1 — Before you pay a cent
What we analyse
  • Your current Maps ranking for 5 target keywords in your city
  • Top 3 competitors; review count, post frequency, profile completeness
  • Your GBP completeness score across all 23 fields
  • Review velocity, that is, how fast you're growing vs. competitors
  • Citation consistency across top 10 directories
What you receive

A clear, jargon-free PDF or email report with your current position, a competitor comparison table, your profile score, and 3–5 specific action items ranked by impact. Delivered within 24 business hours. No sales pressure attached.

02
Full Profile Build
Days 2–5 after signup
GBP field-by-field rebuild
  • Primary category set to HVAC Contractor
  • Up to 9 additional service categories added
  • 748-character keyword-optimised business description written
  • All service areas listed (every city you serve)
  • Hours including 24/7 emergency availability
  • All trust attributes enabled (Veteran-owned, Emergency service, etc.)
  • Services section completed with all 15–20 individual service types
  • Q&A section seeded with 8 keyword-rich questions and answers
Photos, citations & tracking
  • 25 keyword-named photos uploaded in priority order
  • UTM tracking added to website URL (measures GBP traffic in GA)
  • 50+ directory citations submitted and standardised
  • Data Axle and Neustar Localeze submitted for automated propagation
  • NAP consistency verified across all major platforms
03
Monthly Management
Ongoing — every month
Every week, without fail
  • 4 GBP posts published (Monday offer · Wednesday tip · Friday seasonal)
  • Every new review responded to within 24 hours
  • Competitor review counts and rankings checked
  • Any fake or spam reviews on your profile flagged and reported
  • GBP suggested edits monitored and rejected if inaccurate
Every month
  • 4 fresh photos uploaded with keyword-named filenames
  • Any new service areas or services added as the business grows
  • Citation audit: We check for any new inconsistencies introduced
  • Review velocity tracked against competitors
  • Seasonal campaign content updated (summer/winter/shoulder)
04
The Monthly Report
Delivered by the 5th of every month
What the report contains
  • Total calls generated from Google Maps this month
  • Website visits from GBP (via UTM tracking in Google Analytics)
  • Direction requests and profile views
  • Rankings for 5 target keywords vs. last month
  • New reviews added, total count, response rate
  • Complete list of every action taken that month
  • Competitor snapshot, their review count vs. yours
What it looks like in practice

Month 1 you'll see your profile look dramatically more complete. Month 2 you'll start seeing ranking movement. Month 3 you'll see a measurable increase in calls from Google. Every month the report tells you exactly what changed and why.

47
Avg calls/month
90
Days to results
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